
Six Star x Kellogg's


SIXSTAR X KELLOGG'S COLLABORATION
In 2024, Six Star partnered with Kellogg’s to launch a breakthrough flavor collaboration in the supplement space. By blending the nostalgic taste of iconic Kellogg’s cereals into high-performance protein shakes, we made it easier—and tastier—for consumers to fuel their fitness goals. As the creative lead on this project, I designed the packaging for the entire line, which is now available at Walmart locations across North America.


Six Star x Kellogg's PR Locker Box
To promote the Six Star and Kellogg’s collaboration, I created a custom locker-themed giveaway box designed to connect with our youthful audience. Inspired by classic school lockers, the concept aligned perfectly with Six Star’s identity as “The Official Whey Protein of High School Sports.”
I managed the project end to end — sourcing printers, designing the creative, and personally assembling 250 units. The final result was a unique, eye-catching promotional piece that boosted engagement and reinforced our brand’s connection to high school athletes.
To amplify the launch of the Six Star x Kellogg’s collaboration, we rolled out a series of strategic athlete partnerships and high-impact events. These activations were designed to generate buzz, drive trial, and connect with our core audience through authentic, on-brand moments. From pro athlete shoutouts to live events and social giveaways, each touchpoint helped reinforce the energy and excitement behind this industry-first flavor mashup.

Kristie Mewis
American Professional Soccer Player

Jalen Hyatt
American Football Wide Receiver