In 2024, Six Star partnered with Kellogg’s to launch a breakthrough flavor collaboration in the supplement space. By blending the nostalgic taste of iconic Kellogg’s cereals into high-performance protein shakes, we made it easier—and tastier—for consumers to fuel their fitness goals. As the creative lead on this project, I designed the packaging for the entire line, which is now available at Walmart locations across North America.
Leveraging the nostalgia of Kellogg’s and Six Star’s athlete-focused vision, I developed a series of fun and playful social posts that captured the essence of both brands. Incorporating iconic characters like Tony the Tiger and Toucan Sam allowed us to blend real-life imagery with their visual likenesses, creating engaging content that felt both authentic and whimsical.
To promote the Six Star and Kellogg’s collaboration, I created a custom locker-themed giveaway box designed to connect with our youthful audience. Inspired by classic school lockers, the concept aligned perfectly with Six Star’s identity as “The Official Whey Protein of High School Sports.”
I managed the project end to end — sourcing printers, designing the creative, and personally assembling 250 units. The final result was a unique, eye-catching promotional piece that boosted engagement and reinforced our brand’s connection to high school athletes.
I planned and organized a two-day lifestyle shoot in Toronto, capturing evergreen content for both organic and paid channels. This portion of the shoot focused on showcasing everyday usage of Six Star Froot Loops Protein Powder, highlighting how it seamlessly fits into daily routines. The goal was to create relatable, engaging visuals that resonate with consumers while reinforcing the brand’s playful and approachable personality.
American Professional Soccer Player
To amplify the launch of the Six Star x Kellogg’s collaboration, we rolled out a series of strategic athlete partnerships and high-impact events. These activations were designed to generate buzz, drive trial, and connect with our core audience through authentic, on-brand moments. From pro athlete shoutouts to live events and social giveaways, each touchpoint helped reinforce the energy and excitement behind this industry-first flavor mashup.
American Football Wide Receiver
Building on the success of the original flavor lineup, we developed a new extension for the Froot Loops series—available exclusively through our DTC channel. The launch of the Birthday Cake flavor inspired a playful and celebratory creative direction, allowing me to highlight the fun, nostalgic, and delicious aspects of the product through engaging visuals and messaging.
This playful shoot on a pink backdrop captured our athletes having fun in a whimsical, lighthearted way. The creative direction incorporated a touch of humor, bringing energy and personality to the visuals while keeping the tone engaging and approachable.