Clients I’ve created for:
About Me
I’m Benjamin Wong, a creative leader with over 18 years in the industry, including 13+ years in the health and supplements space. I thrive on building brands, solving problems, and creating experiences that connect with people.
Current Role
I currently serve as Senior Creative Director for 101 Supplements, a premium sports nutrition brand founded by Floyd Mayweather Jr. We launched the brand with a high-profile 101 x GNC yacht event in Miami, establishing a bold, aspirational identity from day one. GNC is our first major retail partner, and we’re expanding globally through iHerb, Dick’s Sporting Goods, and other leading retailers, positioning 101 Supplements as a disruptive, culturally resonant brand in sports nutrition.
Previous Experience
Before joining 101 Supplements, I served as Senior Creative Lead at Iovate Health Sciences International, where I worked extensively on Six Star Pro Nutrition, a $100 million brand available at Walmart and other major retailers. I also contributed to the development of XP Sports, an innovative gaming supplement line designed to enhance focus, reaction time, and stress management, reaching untapped audiences in the fast-growing gaming market.
Notable Achievements
I’ve had the privilege of creating marketing content with top athletes, including Rob Gronkowski, Tobin Heath, Russell Westbrook, Danica Patrick, Giancarlo Stanton, Candace Parker, Ryan Bailey, Samyr Laine, and Coco Ho. Capturing these moments has been rewarding both creatively and personally, helping me build lasting relationships across sports and lifestyle industries.
Core Values
Collaboration, creativity, and recognition drive my work. I believe celebrating the contributions of peers builds trust, fuels innovation, and delivers shared success.
Personal Life
When I’m not building brands, I enjoy family time, especially our annual trips to the French River in northern Ontario. Fishing, the outdoors, and cottage life are central to how I recharge and connect with loved ones.
Take a moment to explore the projects I’ve been fortunate to work on—each one reflects my passion for creativity, strategy, and meaningful impact.