In collaboration with PrimeTime Collective, we captured unforgettable moments and dynamic footage from the epic 101 x GNC launch party, the GNC Franchisee Show, and several other high-profile events.
As Senior Creative Director, I played a key role in scaling 101 (One Of One) by Floyd Mayweather across the digital landscape, driving growth through performance marketing, social media campaigns, event activations, and e-commerce strategies on both DTC and Amazon. While the core brand identity was already established, my focus was on expanding its creative footprint—developing engaging video content, optimizing digital storytelling, and building momentum through integrated campaigns that connected the brand with new audiences. This approach supported the nationwide rollout with GNC and strengthened 101’s positioning as a credible, high-performance supplement line within the competitive sports nutrition category.