In collaboration with PrimeTime Collective, we captured unforgettable moments and dynamic footage from the epic 101 x GNC launch party, the GNC Franchisee Show, and several other high-profile events.
As Senior Creative Director, I helped scale 101 (One Of One) by Floyd Mayweather across digital platforms through performance marketing, social campaigns, event activations, and e-commerce strategies on DTC and Amazon. I expanded the brand’s creative footprint with engaging video content, optimized storytelling, and integrated campaigns that supported its nationwide GNC rollout and reinforced 101’s position as a premium sports nutrition brand.