101 Supplements – Created by Floyd Mayweather
As Senior Creative Director, I helped scale 101 (One Of One) by Floyd Mayweather across digital platforms through performance marketing, social campaigns, event activations, and e-commerce strategies on DTC and Amazon. I expanded the brand’s creative footprint with engaging video content, optimized storytelling, and integrated campaigns that supported its nationwide GNC rollout and reinforced 101’s position as a premium sports nutrition brand.
Social + Paid Performance Creative
