This is the most recent campaign I’ve worked on for Six Star Pro Nutrition. The idea behind this campaign was to display all the hard work and dedication it takes to become a strong superior athlete. Our message is to “grind” through your toughest workouts in order to achieve greatness. Its all about the process. The journey is what’s most rewarding when reaching the pinnacle of your athletic achievements. This campaign has flowed through all of our marketing channels and the message has been consistent throughout. Here are a couple pieces that I’ve created for this campaign.
These volunteers believe that everyone deserves a space to exercise.
Create a visual metaphor for the volunteers’ mental struggle with city government and physical struggle with renovating a massive space.
No styling and minimal lighting effects to capture contrast and mood.