CPG PACKAGING

Having worked for a health and supplements company for the past 13 years, I’ve been through many different label concepts spanning from various brands throughout the business. My main focus would be the Six Star Pro Nutrition brand, but I’ve worked on other brands and come up with concepts that have gone to market in various retail spaces. Below is a sample of some of the design’s I’ve worked on and creatively lead.

Six Star Whey Isolate

This is a new item that is out at Walmart. We tried to simplify the packaging so all the information was easier to read. Also having only one athlete on pack gave us the flexibility to increase the size giving it a more impactful presence. This is one of the first clear bottle packaging designs we came up with in the line up.