CAMPAIGN

Campaigns are an important part of the marketing we do in order to portray a message to our consumer. A lot of the campaigns revolve around motivational and uplifting sentiments. The imagery we use is of athletes that are aspirational and role models our target audiences can relate to. Below you will find various campaigns I’ve work on.

XP SPORTS – MADE TO PLAY, 2020
New industry, with a completely different take on supplementation. The gaming industry boasts a whooping $120 Billion in net revenue. The growth of this sector has been huge over the past few years, and there definitely is a marketplace for our products. The brand XP Sports was created to help gamers improve their focus, reaction time, stress levels, eye health, and energy. This was a fun and exciting project to work on. Although there are similarities to what I’ve done in the past, there were many differences when it came to messaging, imagery, and design. Our campaign slogan for this brand is “Made To Play”, providing gamers that extra edge to outlast their toughest opponents. Take a look as some of the great visual queues developed for this brand.

SIX STAR PRO NUTRITION – THE GLORY IS IN THE GRIND, 2019
This is the most recent campaign I’ve worked on for Six Star Pro Nutrition. The idea behind this campaign was to display all the hard work and dedication it takes to become a strong superior athlete. Our message is to “grind” through your toughest workouts in order to achieve greatness. Its all about the process. The journey is what’s most rewarding when reaching the pinnacle of your athletic achievements. This campaign has flowed through all of our marketing channels and the message has been consistent throughout. Here are a couple pieces that I’ve created for this campaign.

SIX STAR PRO NUTRITION – GREATNESS IS EARNED, 2017 & 2018 CAMPAIGN
What do you do to earn your greatness? That was our main messaging for this campaign. We wanted to showcase our pro athletes and how they put in the effort day in and day out to become great. We ran this campaign through all of our media channels. One of the extensions we created to go with this campaign was the “Greatness is Earned Scholarship Program”. The purpose of this program was to have college students submit their essays along with academic and volunteer efforts for a chance to win a $15,000 scholarship. We awarded one male and one female student this scholarship. They were then flown into Toronto where we set up a photo/video shoot day with them. We ran this program for 2 straight years and saw a lot of great entries and increase awareness the following year.

EPIQ SUPPLEMENTS – CLEAN IS POWERFUL
This brand was specifically created for athletes that wanted to ensure the supplements they took were banned substance free. These clean formulas were fully disclosed with no proprietary blends. I wanted to play off the tagline with the imagery so I had the team create a “clean” gym. The background was completely white and the images of the athletes that trained in the environment were very strong/powerful figures.