https://www.bzumi.com/about daily 0.75 2024-12-01 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1544982517407-55XRSWSDIR4VWMLIGEQW/i10year2017_541_BenW_cc.jpg About https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/c29222b4-52bd-4397-8ce2-a3cb16a62030/IMG_7911.JPG About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/c29222b4-52bd-4397-8ce2-a3cb16a62030/IMG_7911.JPG About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bzumi.com/six-star-pro-nutrition-brand daily 0.75 2019-02-16 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1550333019543-F13H1L5XTQK73MEBR4AW/SS_Logo.png Six Star Pro Nutrition Brand https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1546108210820-ODB2B642K4MBJ5W1QAYT/Candace_HomePage_cc.jpg Six Star Pro Nutrition Brand Six Star Pro Nutrition is a sports nutrition brand that reaches people that want to learn more about the supplement market and would like to try quality products they can try at affordable prices. that can be found in big box stores such as Walmart and Walgreens across North America as well expanding into the global market. I’ve been working on this brand for over 8 years and as the Senior Creative Lead for over 3 years. The current campaign for 2019 is “The Glory is in the Grind”. The idea behind the campaign is to show our consumers that greatness does not come easy. The journey to reach your ultimate goal is really the “glory” you seek as an athlete. Our rosters of athletes consists of some of today’s top pro athletes in their own respective professions. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1550333019543-F13H1L5XTQK73MEBR4AW/SS_Logo.png Six Star Pro Nutrition Brand https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1546108210820-ODB2B642K4MBJ5W1QAYT/Candace_HomePage_cc.jpg Six Star Pro Nutrition Brand Six Star Pro Nutrition is a sports nutrition brand that reaches people that want to learn more about the supplement market and would like to try quality products they can try at affordable prices. that can be found in big box stores such as Walmart and Walgreens across North America as well expanding into the global market. I’ve been working on this brand for over 8 years and as the Senior Creative Lead for over 3 years. The current campaign for 2019 is “The Glory is in the Grind”. The idea behind the campaign is to show our consumers that greatness does not come easy. The journey to reach your ultimate goal is really the “glory” you seek as an athlete. Our rosters of athletes consists of some of today’s top pro athletes in their own respective professions. https://www.bzumi.com/six-star-social daily 0.75 2019-11-08 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1572702754924-YYDIZP0RAYGNXRKZXGD2/Unknown.png Six Star Social - Six Star Launches its first pre-Workout RTD This was a very highly anticipated launch that we executed recently. A new product listing at Walmart, we wanted to create excitement through our social media channel to bring product awareness. There were a series of posts we created to bring hype towards this launch that carried over the course of a week. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1546388300993-3I9JXNHIVA2NM1AE9XMC/AthletePost_Danica01.jpg Six Star Social - Danica Patrick's Patriotic Muscle Up Shot at her personal crossfit gym, Danica demonstrated her strength, focus, and balance by performing a muscle up. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1546388582132-TGMKYZQHOOERM11ZFRW4/AthletePost_Danica03.jpg Six Star Social - Danica Patrick's Clean and Jerk https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1546388594875-PTVRA8JMXU2NWIGR5SH5/AthletePost_Stanton01.jpg Six Star Social - Giancarlo Stanton's Home Run Swing https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1546387872732-794GMBS4DJ03ZFZVS1JP/AthletePost_Gronk01.jpg Six Star Social - Rob Gronkowski Multi Image Spike This was created as a series of images to show the athlete in motion. Gronk’s signature move after a touchdown is his “Gronk Spike”. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1546388758981-TE1MKCT0PO8PUUFW2D5X/AthletePost_Candace01.jpg Six Star Social https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1546388764540-5RA1DXXVYDBROSQUI02B/AthletePost_Tobin01.jpg Six Star Social https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1572702754924-YYDIZP0RAYGNXRKZXGD2/Unknown.png Six Star Social - Six Star Launches its first pre-Workout RTD This was a very highly anticipated launch that we executed recently. A new product listing at Walmart, we wanted to create excitement through our social media channel to bring product awareness. There were a series of posts we created to bring hype towards this launch that carried over the course of a week. https://www.bzumi.com/six-star-label-design daily 0.75 2019-03-03 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1550501646197-A0GX3JH73T3F0RA4VY3S/SixStar_FamilyShot.jpg Six Star Label Design https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1550501646197-A0GX3JH73T3F0RA4VY3S/SixStar_FamilyShot.jpg Six Star Label Design https://www.bzumi.com/epiq daily 0.75 2019-03-06 https://www.bzumi.com/six-star-print daily 0.75 2019-03-05 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551746700816-K7PGA81BZ509JWBUDI1S/SS_magazine_layout.jpg Six Star Print https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551747014790-0FYLDDIJJMG7KIWHVRDZ/SS_magazine_layout_02.jpg Six Star Print https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551747186358-5RRUGUN76JHDWTPRGC5C/SS_magazine_layout_03.jpg Six Star Print https://www.bzumi.com/six-star-video daily 0.75 2019-11-10 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551749619121-3WUS5ADDC9TZBMK3NWMQ/w.o.+April+16%2C2018+-+Six+Star.jpg Six Star Video - NYC Times square 15 second video We advertised for the past 2 years in NYC on a video billboard. We featured all of our pro athletes which include Russell Westbrook, Giancarlo Stanton, and Rob Gronkowski. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551749619121-3WUS5ADDC9TZBMK3NWMQ/w.o.+April+16%2C2018+-+Six+Star.jpg Six Star Video - NYC Times square 15 second video We advertised for the past 2 years in NYC on a video billboard. We featured all of our pro athletes which include Russell Westbrook, Giancarlo Stanton, and Rob Gronkowski. https://www.bzumi.com/sucon-portfolio daily 0.75 2019-03-06 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551619439787-GDMI9GD3O3HM4H7CXDCZ/Hydroxystim_100.jpg SUCON Portfolio - Hydroxystim PRODUCT SHOT We created a series of product shots to help enhance the look and feel of the product. For this example we wanted to depict that this product was a thermogenic by added beads of sweat to the bottle https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551623793056-TQSCYTY4PVZGQB471253/Loomis+Basin-Folsom+Lake-20110825-00131.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551620258183-Q3FIV03KRM3F0Y86HL8P/SCS_2pg_Spread01.jpg SUCON Portfolio - PURE POWER. RAW ENERGY. Double page spread featured in Muscle & Fitness. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551618602220-9V682BYBR8Y916QRQLFJ/P2056_4_IM_May12_HYDSTM_2p.jpg SUCON Portfolio Hydroxystim 2-page ad https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551618659795-KU1SPZYFIYR1TXQHODO6/P2327_MF_JUN12_NCORE_2p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551836724749-6XG6Q1TYOGVDOUNXVY44/P2058_MMI_May12_NCORE_2p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551836852950-AXBNR188D3LIFLYGWKL7/P2143_3_MMI_APR12_CREC_2p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551624467139-TQVXIIV0E8DQY2HQPOVI/P2141_3_MMI_APR12_ATMB_1p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551618972180-WWGUE591G5WSIRJ7Y9RZ/P2089_OXYSIP_MAY12_HYDSTM_1p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551624458365-Y24QNAS1U8H7V6CG5C3Y/P2386_OXY156_JUL12_HYDSTM_1p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551624467079-T6XZXKI7O5YQM933ZNY2/P2134_3_MH_APR12_NCORE_1p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551836851232-YYKERVYKHYOHZJH52NWX/P2232_7_MnF_MAY12_NCORE_1p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551836852564-M70WXTUUR0Q2HBFYFPBE/P2234_2_NPC_May12_NANSTM_1p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551836851298-CSZZA9A0HF5L9XPPB6NN/P2252_PLUSA_APR12_ALPHA_1p.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551619439787-GDMI9GD3O3HM4H7CXDCZ/Hydroxystim_100.jpg SUCON Portfolio - Hydroxystim PRODUCT SHOT We created a series of product shots to help enhance the look and feel of the product. For this example we wanted to depict that this product was a thermogenic by added beads of sweat to the bottle https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551623793056-TQSCYTY4PVZGQB471253/Loomis+Basin-Folsom+Lake-20110825-00131.jpg SUCON Portfolio https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1551620258183-Q3FIV03KRM3F0Y86HL8P/SCS_2pg_Spread01.jpg SUCON Portfolio - PURE POWER. RAW ENERGY. Double page spread featured in Muscle & Fitness. https://www.bzumi.com/athlete-shoots daily 0.75 2020-08-30 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574520447484-MAIYTWV501AD22DBK1G6/groupshot.jpg ATHLETE SHOOTS https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574520447484-MAIYTWV501AD22DBK1G6/groupshot.jpg ATHLETE SHOOTS https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574521371522-3T328XCQXSHEBZ03R4DR/athlete_shoots_1.jpg ATHLETE SHOOTS https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574521884289-CQ1LEDWG1295Z2BJBVAU/athlete_shoots_5.jpg ATHLETE SHOOTS https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574521503189-YCTGOX6SDKBVGENBAANF/athlete_shoots_2.jpg ATHLETE SHOOTS https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574521616461-E9WY9ELB4582GZA2PO8U/athlete_shoots_3.jpg ATHLETE SHOOTS - Miami Micro Influencer Shoot These are some of my fondest memories. Having the ability to work with hard-working, dedicated individuals that are loyal to the brand and what it represents. Shooting days like these are long, but very rewarding when we see all of the results come to life. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574521698326-HVHDEH5FKSODUR52VJOV/athlete_shoots_4.jpg ATHLETE SHOOTS https://www.bzumi.com/campaign daily 0.75 2020-10-18 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1599499178879-Y573Q5YXQEOQG60OTO7V/XP_header.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573228003165-12GTTHKDP5BEHHNHLVEX/Candace_HomePage_cc.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1575210517001-4S83LDP7EFFXFO3606EB/GIE_Scholarship_Posts.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573913099377-NUIEZ1JDJLFFQ05W9YY8/EPIQ_header.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1599499178879-Y573Q5YXQEOQG60OTO7V/XP_header.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1603041846911-2SQTQB5VUQ2BN5AM5U9H/XP_Homepage_Hero.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1603042380485-LNPTUCTG3ZQXKID35YB7/XP_Homepage_Hero2.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573228003165-12GTTHKDP5BEHHNHLVEX/Candace_HomePage_cc.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573232364895-ES8NGI14UY82BW0GFNA3/wall_tgintg_gronk.jpg CAMPAIGN - Rob Gronkowski Concept Out of Home Wall Art https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573240102939-27TQ8TOQQWEJI8FLX05S/Screen%2BShot%2B2019-11-08%2Bat%2B2.06.22%2BPM.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1575210517001-4S83LDP7EFFXFO3606EB/GIE_Scholarship_Posts.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573913099377-NUIEZ1JDJLFFQ05W9YY8/EPIQ_header.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573995435797-Q2XNH4Y6AU5YX3WY23LF/EPIQ_Family.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573995708007-X6E13CWD5L8HQZP6J7HZ/EPIQ_bus.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574000025530-L0G518G5NMFAWN7PK1MU/white_weights.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574000526952-9S74PPABSD9JXUSGYNBP/epiq_ps.jpg CAMPAIGN https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574001222493-OGUHU5NVRQ887D3M2TJ3/1pg_ad_EPIQ.jpg CAMPAIGN https://www.bzumi.com/social-media daily 0.75 2021-05-11 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1603213434258-VZ5XNFNSH3D2GPRDTXD8/9-Tile_XP.jpg SOCIAL MEDIA - 9-Tile xp sports brand launch take over post We wanted to get the brand started off an impact so I created a 9-tile takeover grid for the XP Sports organic social feed. I wanted to shot a lot of motion, colour, and detail behind the brand. Messaging was also incorporated to give consumers a first glance at our launch campaign. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1603210248643-OT7IHRP2GIPFWICEVC7G/Social_Post_Grids_Carousel.jpg SOCIAL MEDIA In addition to the 9-tile grid, I added interior carousel tiles to key tiles on the grid. Each tile provided different aspects of what XP Sports has to offer. From flavour cues, gaming, ingredients, product benefits, and branding, I tried to encompass all of these features in this initial launch. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573413700767-0XKZN0B9XGVVLG5CMPCI/Unknown.png SOCIAL MEDIA - SIX STAR PRO NUTRITION LAUNCHES It’S FIRST EVER PRE-WORKOUT READY-TO-DRINK This was a very highly anticipated launch that we executed recently. A new product listing at Walmart, we wanted to create excitement through our social media channel to bring product awareness. There were a series of posts we created to bring hype towards this launch that carried over the course of a week. The marketing dollars spent on boosting these posts were very small, but the reach had definitely shown improvement with the combination of the media spend, contest giveaway, and vibrant compelling content. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1603213434258-VZ5XNFNSH3D2GPRDTXD8/9-Tile_XP.jpg SOCIAL MEDIA - 9-Tile xp sports brand launch take over post We wanted to get the brand started off an impact so I created a 9-tile takeover grid for the XP Sports organic social feed. I wanted to shot a lot of motion, colour, and detail behind the brand. Messaging was also incorporated to give consumers a first glance at our launch campaign. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1603210248643-OT7IHRP2GIPFWICEVC7G/Social_Post_Grids_Carousel.jpg SOCIAL MEDIA In addition to the 9-tile grid, I added interior carousel tiles to key tiles on the grid. Each tile provided different aspects of what XP Sports has to offer. From flavour cues, gaming, ingredients, product benefits, and branding, I tried to encompass all of these features in this initial launch. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573413700767-0XKZN0B9XGVVLG5CMPCI/Unknown.png SOCIAL MEDIA - SIX STAR PRO NUTRITION LAUNCHES It’S FIRST EVER PRE-WORKOUT READY-TO-DRINK This was a very highly anticipated launch that we executed recently. A new product listing at Walmart, we wanted to create excitement through our social media channel to bring product awareness. There were a series of posts we created to bring hype towards this launch that carried over the course of a week. The marketing dollars spent on boosting these posts were very small, but the reach had definitely shown improvement with the combination of the media spend, contest giveaway, and vibrant compelling content. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573414977247-8N4R8Z4J0YAHX2LHGC8G/Watermelon.jpeg SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573414993683-9LTHPGNQLGROBF3JL2Y1/14186_SS_PreWorkoutExplosion_30Serv_PL_USf7_Rotated_Angle_00_cc_3D_comp.jpg SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1573416016210-R3B1JZY65ZTIRJKJ73RZ/icemelt.jpg SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1580601316292-GEQZ0500JTQQAWJUSR9N/AthletePost_Gronk01.jpg SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1580601188249-ZT5V1WSJ1J02UNXOZZW6/AthletePost_Candace01.jpg SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1580601336566-OBCCLYIM03KHMJO3DOGA/AthletePost_Stanton01.jpg SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1580601329032-EMEOJBP09TS6RX303DX9/AthletePost_Danica03.jpg SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1580601367475-449QZPZMFQ1XUD94E3N7/AthletePost_Tobin01.jpg SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1580601472770-M1FH7FQU4Q1AM11H3Y0J/Gronk_Hoodie_TGINTG.jpg SOCIAL MEDIA https://www.bzumi.com/video daily 0.75 2020-08-30 https://www.bzumi.com/cpg-packaging daily 0.75 2020-08-30 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1603202170689-7GF68SYYJ4UKHV31ANUG/XP_Family.jpg CPG PACKAGING https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1603201725204-JNZ85YXOOELL1Y57AEXD/XP_Sports.jpg CPG PACKAGING https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574518655638-A79WLODKNQTLA3ZDW8ZH/SixStar_Isolate.jpg CPG PACKAGING - Six Star Whey Isolate This is a new item that is out at Walmart. We tried to simplify the packaging so all the information was easier to read. Also having only one athlete on pack gave us the flexibility to increase the size giving it a more impactful presence. 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Sidekicks, PDQs on shelf and Floor stands are we the different types of options I created. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574606124180-15OZR9FGE5FO5DG6SV16/Stanton_Bus_Shelter_setup.jpg POP/OOH/TRADE - Six Star Bus Shelter Ad This bus shelter ad was strategically placed by the stadium during the MLB opening season. There were 12 bus shelters that housed this ad around the stadium and they circulated for one month. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574606440871-JSPY739IOM2ZVP23C3HR/SS_HalfPallet_headon_CAD_2019.jpg POP/OOH/TRADE - Canadian Half Pallet Walmart https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1574606578766-Z2SVD3J37OCIXMOD2HVF/Urbanatholon_MensHealth.jpg POP/OOH/TRADE - Men's Health Urbanatholon Event We were a sponsor for this event for a few years. This was a display we featured on one of their obstacles. 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No styling and minimal lighting effects to capture contrast and mood. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542875737-IG9Z9D4J8F9S5H9P05FO/Stocksy_txp824ffa5crXt000_Large_934909.jpg My Work - Six Star Pro Nutrition https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542884275-BHTW5MCD6XTVGH3NA1FT/Stocksy_txp824ffa5crXt000_Large_934918.jpg My Work - Six Star Pro Nutrition https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543058224-15G70EJMVLX3FTKEU0N3/Stocksy_txp824ffa5crXt000_Large_934897-crop.jpg My Work - Six Star Pro Nutrition https://www.bzumi.com/work-jasper daily 1.0 2026-01-24 https://www.bzumi.com/work-jasper/athletes-kyadf monthly 0.5 2026-01-10 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1743879788566-Q3Y5M1RXKZW4PDX8YXHN/Athletes-Rob-Gronkowski-CampingWorld.jpg Work - Athletes - Six Star Pro Nutrition Athlete Shoots (Copy) Six Star Pro Nutrition Athlete Shoots Over the course of my career at Six Star Pro Nutrition, I’ve had the privilege of working with some of today’s top professional athletes across the sports industry. From content shoots to campaign launches, we've collaborated on a wide range of creative projects that brought the brand to life in bold and exciting ways. It's been an incredible journey building these relationships and capturing authentic moments with some of the best in the game. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767026878663-3AYVB0J3PUEKMP2S7NI7/Athletes-Russell-Westbrook-LA.jpg Work - Athletes - Russell Westbrook – Professional Basketball Player https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767026919532-PUP81KUAZZWRFMA72DOI/Athletes-Rob-Gronkowski-02.jpg Work - Athletes - Rob Gronkowski – Former Professional Football Tight End https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767026938888-3ZTK7WY3IDESX3LXP8C4/Athletes-Giancarlo-Stanton-LA.jpg Work - Athletes - Giancarlo Stanton – Professional Baseball Player https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767026960086-S6YIHGJ4901CRAP0YBGN/Athletes-Danica-Patrick-Training.jpg Work - Athletes - Danica Patrick – Former Professional Race Car Driver https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767026985913-1CP3NOCDKS3NBNO2RZY6/Athletes-Jordyn-Huitema-Vancouver.jpg Work - Athletes - Jordyn Huitema – Team Canada Soccer Player https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767029522257-2ZP6WFIRQLH2MCG6AM8S/Athletes-TJ-Watt-Training.jpg Work - Athletes - TJ Watt – Professional Football Player https://www.bzumi.com/work-jasper/imaging-1-ez9ns monthly 0.5 2026-01-10 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1733104386256-LC8ZFD7WMEJAUNT62Z15/SUCON-01.jpg Work - Imaging https://www.bzumi.com/work-jasper/the-keep-refillery-zn4xj monthly 0.5 2026-01-10 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1740014389268-0K9F79V5P6X32AWRM8D7/image-asset.jpeg Work - The Keep Refillery - The Keep Refillery – SLOANE by Fitzrovia (Copy) The Keep Refillery – SLOANE by Fitzrovia I’ve had the pleasure of working with The Keep Refillery on several private-label design projects for a variety of vendors, including private golf clubs, rental properties, and ski clubs. Each custom label was thoughtfully designed to align with the vendor’s brand guidelines, maintaining a clean, cohesive look and feel. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767033793997-H407J225HGOTXARZMJ5D/TheKeepRefillery-Osler-Ski-Club.jpg Work - The Keep Refillery - Osler Ski Club https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767103980318-SIP0BNJ1CZ8EZI111L7E/Langdon-Hall-Labels.jpg Work - The Keep Refillery https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1767033808694-F84LKMCJK64IZNEPMYF3/TheKeepRefillery-Cobble-Beach.jpg Work - The Keep Refillery - Cobble Beach Golf Club https://www.bzumi.com/work-jasper/xp-sports-lp29c monthly 0.5 2026-01-10 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1733084314811-W4YT18S4ZY6O8T4V22IU/XP-Sports-Header.jpg Work - XP Sports - XP Sports Gaming Brand (Copy) XP Sports Gaming Brand This project focused on a dynamic brand aimed at the gaming industry—a market valued at over $180 billion globally. Our goal was to bring supplements designed for everyday gamers across the United States, offering products that enhance focus, energy, and reaction time. Branded as “Made to Play,” the line was thoughtfully crafted with gamers in mind, combining performance-driven benefits with a lifestyle-focused approach. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1733089061378-X0DQ850Z0VC6VVHLVXEG/XP-Sports-Family.jpg Work - XP Sports https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761156572477-WHPYY2C9IJDQMMD8AQFV/XP-Swag.jpg Work - XP Sports https://www.bzumi.com/work-jasper/momentum-baseball-ylf2h monthly 0.5 2026-01-10 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761146883283-CPLXEXURQWOHYDLIWSQ0/Momentum-Baseball.jpg Work - Momentum Baseball - Momentum Baseball (Copy) Momentum Baseball I had the pleasure of collaborating with Trevor Bauer and the Momentum team on their exclusive limited-edition glove drops. Each design captured Trevor’s iconic moments and signature lines, making them truly one-of-a-kind. I brought their vision to life through DTC creative, email, and social media visuals—helping create high-demand launches, with some drops selling out in under 15 minutes. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1757286630908-P7R9FZ1CZFE95E6K3BNP/Momentum-BauerOutage-LimitedDrops.jpg Work - Momentum Baseball - MOMENTUM BASEBALL – TREVOR BAUER LIMITED EDITION GLOVE DROP CREATIVE (Copy) MOMENTUM BASEBALL – TREVOR BAUER LIMITED EDITION GLOVE DROP CREATIVE https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761145679439-SY6R89PO947B2MEBCOAE/Momentum-BauerOutage-Blossom.jpg Work - Momentum Baseball - Trevor Bauer – BLOSSOM Creative For this Japanese-inspired glove, I wanted to capture the elegance and sophistication of Trevor Bauer’s time pitching in Japan. The design incorporates meaningful elements that reflect his journey, including samurai swords and cherry blossoms, which together convey strength, precision, and artistry. My goal was to create a layout that feels both visually striking and deeply personal, celebrating Trevor’s story through thoughtful design. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761145678018-JJ3EJKNWI8I2USDJA0TD/Momentum-BauerOutage-Blossom-Social.jpg Work - Momentum Baseball - BLOSSOM – Social & Email Content https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761145806761-HUCN2YT7HPDT0J1EQ63I/Momentum-Chomp.jpg Work - Momentum Baseball - Trevor Bauer – CHOMP Creative https://www.bzumi.com/work-jasper/six-star-pro-nutrition-st5bc monthly 0.5 2026-01-24 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1736028736431-K8OPL1AJW13NY3NAAKJ3/SixStar-X-Kelloggs.jpg Work - Six Star x Kellogg's - Six Star x Kellogg's Partnership (Copy) Six Star x Kellogg's Partnership In 2024, Six Star partnered with Kellogg’s to launch a breakthrough flavor collaboration in the supplement space. By blending the nostalgic taste of iconic Kellogg’s cereals into high-performance protein shakes, we made it easier—and tastier—for consumers to fuel their fitness goals. As the creative lead on this project, I designed the packaging for the entire line, which is now available at Walmart locations across North America. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1733517637853-F4KKVCR92IJG1K2FP2QX/SixStar-X-Kelloggs-01.jpg Work - Six Star x Kellogg's https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761148045787-QVHCLQ1OQ6NKC3AVLFXA/SixStar-X-Kelloggs-social.jpg Work - Six Star x Kellogg's - Paid and Organic Social Posts Leveraging the nostalgia of Kellogg’s and Six Star’s athlete-focused vision, I developed a series of fun and playful social posts that captured the essence of both brands. Incorporating iconic characters like Tony the Tiger and Toucan Sam allowed us to blend real-life imagery with their visual likenesses, creating engaging content that felt both authentic and whimsical. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761148047304-GZVC61259NDQ14UBWCJD/SixStar-X-Kelloggs-PR-LockerBox.jpg Work - Six Star x Kellogg's - Six Star x Kellogg's PR Locker Box To promote the Six Star and Kellogg’s collaboration, I created a custom locker-themed giveaway box designed to connect with our youthful audience. Inspired by classic school lockers, the concept aligned perfectly with Six Star’s identity as “The Official Whey Protein of High School Sports.” I managed the project end to end — sourcing printers, designing the creative, and personally assembling 250 units. The final result was a unique, eye-catching promotional piece that boosted engagement and reinforced our brand’s connection to high school athletes. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761148081978-KI7O7ZCSCCC6RJI3D9R7/SixStar-Kelloggs-Lifestyle.jpg Work - Six Star x Kellogg's - Toronto Lifestyle Shoot – Six Star x Kellogg's Protein Powder I planned and organized a two-day lifestyle shoot in Toronto, capturing evergreen content for both organic and paid channels. This portion of the shoot focused on showcasing everyday usage of Six Star Froot Loops Protein Powder, highlighting how it seamlessly fits into daily routines. The goal was to create relatable, engaging visuals that resonate with consumers while reinforcing the brand’s playful and approachable personality. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1743874488497-7YP0SQJKS6RF7JP26JZT/KMewis-Kelloggs.jpg Work - Six Star x Kellogg's - Kristie Mewis American Professional Soccer Player To amplify the launch of the Six Star x Kellogg’s collaboration, we rolled out a series of strategic athlete partnerships and high-impact events. These activations were designed to generate buzz, drive trial, and connect with our core audience through authentic, on-brand moments. From pro athlete shoutouts to live events and social giveaways, each touchpoint helped reinforce the energy and excitement behind this industry-first flavor mashup. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1743874636076-FLUVDQ0WHP2COSMGP3DP/20230711JalinHyattStills_FinishedEdit-20.jpg Work - Six Star x Kellogg's - Jalen Hyatt American Football Wide Receiver https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761151586527-SJVXB5QP8PIZ6X87PJDK/SixStar-X-Kelloggs-BirthdayCake.jpg Work - Six Star x Kellogg's - Six Star x Kellogg's Froot Loops Flavor Extension Building on the success of the original flavor lineup, we developed a new extension for the Froot Loops series—available exclusively through our DTC channel. The launch of the Birthday Cake flavor inspired a playful and celebratory creative direction, allowing me to highlight the fun, nostalgic, and delicious aspects of the product through engaging visuals and messaging. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1761151725797-4ECAGCSOU0OQ3UBS72W3/SixStar-X-Kelloggs-BirthdayCake-02.jpg Work - Six Star x Kellogg's - Six Star x Kellogg's Froot Loops Birthday Cake Flavour Visuals This playful shoot on a pink backdrop captured our athletes having fun in a whimsical, lighthearted way. The creative direction incorporated a touch of humor, bringing energy and personality to the visuals while keeping the tone engaging and approachable. https://www.bzumi.com/work-jasper/six-star-rebrand-pglzp monthly 0.5 2026-01-24 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1762694351054-R7TDZ1LXMOYIFCEGJ8V5/SixStar-Rebrand.jpg Work - Six Star Rebrand https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1762718509722-5KAB3SWDA5TQZIEIVJVI/SixStar-PaidPerformance.jpg Work - Six Star Rebrand - Paid Performance Ads https://www.bzumi.com/work-jasper/101-mayweather-supplements-pr6jw monthly 0.5 2026-01-24 https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1757684134571-6X2H7M5EJM1R4JEY7J88/101-Mayweather-Header.jpg Work - 101 Floyd Mayweather Supplements - 101 Supplements – Created by Floyd Mayweather (Copy) 101 Supplements – Created by Floyd Mayweather As Senior Creative Director, I helped scale 101 (One Of One) by Floyd Mayweather across digital platforms through performance marketing, social campaigns, event activations, and e-commerce strategies on DTC and Amazon. I expanded the brand’s creative footprint with engaging video content, optimized storytelling, and integrated campaigns that supported its nationwide GNC rollout and reinforced 101’s position as a premium sports nutrition brand. https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1759429188327-QYUT1TJUM7N4888VBWYC/101-Mayweather-Paid-Social.jpg Work - 101 Floyd Mayweather Supplements - Social + Paid Performance Creative (Copy) Social + Paid Performance Creative https://images.squarespace-cdn.com/content/v1/5b3ac01d5ffd20a1c14477fe/1760903578785-NPJR8NBOZRRCSHKGQ79E/101-MiamiTakeover-YachtParty-101xGNC.jpg Work - 101 Floyd Mayweather Supplements